Because of the many studies done on the subject, most of us now understand that different people learn and retain information through different means. Some people are visually motivated and want pictures, some need to interact, some will not believe anything unless they read it for themselves, some would rather have someone read to them, while others prefer both visual and audio content. Due to these varying needs, CIS suggests that you use a combination of mediums to convey your message on your website, so as to reach the broadest audience possible. With the technology we have access to today, it is easy to upload videos, add audio and pictures, create interactive games, as well as include informative text.