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What do the advertising flyers for JC Penney, Sears, & Macy's have in common?
The majority of their flyers promote women's apparrel. As we know, these stores sell more than women’s wear - they sell men and boy's clothing, as well as housewares. The objective is to appeal to a target audience. Once the store gets the customer's attention, they can disclose the other products or services.
All businesses have competition. The key to a successful marketing plan is to have a quality product or service, to know the customer, and to be ahead of others in the field.
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The Steps To Success:
- Identify the product or service that yields the highest profit margin or has the best name recognition.
- Use the talent of the "think tank" to identify the target market for that product or service.
- Create a dynamic Internet Presence that is different from the competition, motivating potential clients.
When you have an Internet Presence that is interesting and entertaining while fulfilling the need for information, it will draw visitors. Those visitors will in turn become familiar with the business and the products or services offered. When the day arrives and they or someone close to them has a need, the name of the business is the first one mentioned.
NEXT: Follow Through >
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